Value Proposition Design

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business   creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.Using the same stunning visual format as the authors  global bestseller, Business Model Generation, this sequel explains how to use the  Value Proposition Canvas  to design, test, create, and manage products and services customers actually want.Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won t work. You ll learn the simple process of designing and testing value propositions, that perfectly match customers  needs and desires.In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.Value Proposition Design is an essential companion to the  Business Model Canvas  from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.&quote;